Prime Analytics, LLC began in 1994 when John P. Kelley, a Chicago Board of Trade member and executing floor broker in the United States Treasury options complex, identified a need for a sophisticated options analytics tool. He would often assist his clients in evaluating strategies across the yield curve and found that existing options software lacked the capability to provide risk measurement and management in a meaningful way for these more complex option portfolios. In particular, the existing software did not provide the functionality for performing stress tests and "what if" analysis across correlated product groups; essential tools needed to make informed trading decisions.
Mr. Kelley was introduced to Joseph Campbell to whom his product concepts were presented. Due to Mr. Campbell's work at the University of Arizona in the fields of mathematics and economics, the two concluded that the skill set Mr. Campbell possessed was an important step toward bringing Mr. Kelley's concept to fruition. To complete the team, Mr. Campbell recommended former associate and Assistant Director of the Economic Science Laboratory at the University of Arizona, Shawn LaMaster, to serve as senior developer on the project.
With all three founders still actively engaged in the business, Prime Analytics has continued to expand the product offering and is as innovative and driven as the members of the professional derivatives community it serves.